Marketing in China

Back in 2005 the products have been widely expected that electric stove to cook in the market for Chinese households in subsequent years continued, because of their “efficiency, safety, energy efficiency and environmental friendliness.” But fast forward to 2007, the electricity market in China ovens was so slow that the situation did not turn around sales. Not only is the expected increase in sales does not happen, but there were a lot of unsold stocks in warehouses. Most producers blame the “market disruption” for the market behavior.

Many producers

When we speak of “market disruption”, many business leaders said the large number of eletrical manufacturers of varying quality is the main cause.

“The boom and the high profitability of the market electric stove in 2005, many new participants, including some companies with the lowest capital and technological bases, attracted because of the low entry barriers. There was once up to 1,000 producers in the market and the oversupply party was discovered, the purchasing power of the market. You can say that since the sudden decline in 2006 in the market, “said Qiu Mingyong, project engineering GoldYip Dongguan-based electronics.

The rush of investors has created two problems in the industry. One is that the products of some companies was the reckless confidence of consumers in electric ranges, such as low quality, short shelf life and safety concerns undermined. And the other problem is that it led to an imbalance between supply and demand. (more…)

An enormous market potential, rich labor, comparative advantage in labor costs, good corporate governance: China is the world economy to ensure more investment and time to come will be given the following factors and the stability of state and society. All these factors will result in more inflow of foreign capital in China. In short, the Chinese economy will grow even faster in the future.

In the next 15 years, the Chinese economy will still grow at a rate of 7% – 8%. In 2020, the price index should remain the same as today, the GDP of U.S. $ 4.8 billion, per capita GDP and per capita amount will be reached 3300 USD.

But the level of GDP per capita is still low in China at the moment, is the growth of GDP per head still in a slow pace. GDP per capita will be increased in order to raise living standards in China in order to bridge the current income gap between rich and poor. Needs of consumers, the key driver to increase the living standard in China. Domestic demand will rise as the economy grows. Therefore, the large production of goods and services can go further and support the growth of the economy.

In addition, there are abundant resources in China, and the cost of labor in China is much lower than in other industrialized countries. Chinese education system is also rapidly developed, so that more people will determine the level of education than in the past to achieve. With the increasing comparative advantage of cheap labor and human capital formation induced by, the future for the Chinese economy can only be promising.
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Maintained in their efforts to achieve a high level of economic growth and continued development of the western provinces and rural areas have identified those responsible for the economic policies of China that can not be more Western consumers, U.S. consumers in particular are expected to buy all the consumer goods of the bastions of the production of the coastal areas in the eastern Yangtze and Pearl River deltas.

Numerous experts from China and market analysts agree that in the future of the Chinese economy should be a waiver of export-oriented economy in the last 30 years with a focus on the demand of the consumer economy, hopefully the inclusion of a further 400 million consumers in lead the world economy.

Try to capture the sheer number may be insane enough, but for managers from different industries and areas, knowing that the numbers no longer made. As demonstrated in recent years, consumers in China can not be regarded as a homogeneous group. Every province in China, comparable to the size of a single country in Europe has its own history and culture and are in different stages of economic development.

In the coming years, as have Western societies deeper into China to be beyond the most dynamic markets, but developed the first small towns the traders, strategists and managers start to land on the characteristics of Chinese consumers in the second, third and even fourth biggest cities, consumers in these regions live relatively well developed, but has not had the chance to become global consumers.
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